Your organization is unique. No one else does what you do in the way that you do it. But with 26,000 registered nonprofits in Israel alone, its hard for anyone to know what makes you special. R3K helps you define your brand and convey your message so that your fundraising efforts are as successful as possible.Read more
כל עמותה היא ייחודית
כל עמותה היא ייחודית ובעלת מסר ייחודי אותו היא רוצה לשתף ולהפיץ
צוות עובד איתך ומנתח את מטרות ארגונך ואת צרכיו. יחד אנו בונים תוכנית לגיוס משאבים ולשיווק, שתקשור, תעניין ותתחבר לתורמים הפוטנציאליים שלך בכל מקום שהם REACH3K
So, you run soup kitchens, So What?
So, you take care of abandoned sea turtles, So What?
So, you run programs for disadvantaged kids… So What?
If you can’t answer this question about your programming, you’re in trouble.
Your ‘So What’ factor is what makes you stand out and above other operations that do similar work to yours.
If you run soup kitchens, what is unique about them? Are there no lines? Are people served at their seats, like restaurant customers? No? Perhaps you have longer hours, unlimited seconds, or very welcoming personnel. Maybe you’ve got the best location in town. Whatever it is, you need to identify your So What factor and make it part of your mission statement and overall messaging. Bring home what it is that you do better than the rest.
Do you save abandoned sea turtles? Are you the only ones? Do you do it best? Place them in the best homes? Return them to the wild? Why should someone who cares about sea turtles support you at not the other guy?
Your programs for at risk youth have better results than other programs? Why? Are your counselors trained? Were they themselves troubled youth? Do your kids have a better rate of improvement in school? State that.
Ask yourself these questions:
What do we do? -state it as clearly and concisely as possible
- feed the neediest
-rescue sea turtles
-run after school programs for at risk youth
What makes us different than others in our field? This is your ‘so what’.
- we retain their dignity
- no one else does it
- highest success rate our counselors have been there & are specially trained giving them unique understanding & connection
(Other questions to ask and that can be part of your So What are:
If you aren’t different, what advantage do you offer?
Who are you trying to attract? What matters to them?
What do others say about your work? Can this be used to push your message?)
So in our examples we have:
Helping Hand’s open restaurant allows hundreds of Newton’s neediest families to maintain their dignity while enjoying hot nutritious meals by eliminating embarrassing lines and creating a warm and friendly atmosphere.
Save The Turtles is the only organization that saves the hundreds of endangered sea turtles trapped in the Blue Bayoo that would otherwise be crushed beneath the floating casinos.
Kids2Kids program for youth at risk is the most successful program in the tri-state area at returning high school drops outs to complete their education, thanks to our unique counselors and methodology.
Each of the above mission statements contains a clear and concise message. You know what each outfit does and why it is special. With so many worthy organizations out there. Your So What factor lets potential donors know why yours is the one they should choose.
Tell us your So What factor in the comments, or email us – we’re happy to help you get your message across!
Does your org need an elevator pitch?
A good friend and colleague told me today that ‘Elevetor pitches are dead’.
Then I saw this by Seth Godin: The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real. (see the whole post here)
Seth advocates a brief statement intriguing enough that people ask for more- ideally leading to a meeting where you can then pitch the donor. Its a great concept and one that orgs should practice. That beautiful story of the family you helped out of debt? The stunning results of your program to get to kids before they are at risk? The buy in from major donors to your revolutionary new idea? These are great things to reference to lend credibility, prestige and to help you stand out from the thousands of other organizations out there.
But still too many orgs cannot state what it is they do and what makes them unique in two or three sentences – and they must be able to. While it may be true that no one ever bought anything in an elevator (I wouldn’t know for sure), I do know that an organization that can’t make clear who they are and why they are special in two sentences won’t get to the next floor.
Practice the following:
Take the core of what you do- feed the hungry
Focus on whats unique about how you do it- in a dignified manner
Why does that matter- takes the shame out of accepting charity allowing them to accept help
So what? we reach those in need who refuse conventional help thus being at greater risk for hunger, kids at risk, depression and other dangers – this gives them a 50% greater chance of regaining control of their lives.
Now put that into a powerful statement.
We save families before they become ‘needy’. With dignified programs, we give those not poor enough for conventional charity but who can’t make their month a 50% greater chance of getting back on their feet.
In the elevator you can speak of the 100K grant you just received to take over three conventional soup kitchens and turn them into open restaurants like yours- a testament to your success and reputation. Or you can discuss the family who now come to volunteer in gratitude for your help during their time of need.
How to know when to use which? Steve Yastrow has great tips here. Be aware of your surroundings and who you’re speaking to. Feel what is right at the moment. “If you are completely absorbed in the moment as you interact with your customer, alert to every detail, you will be quick on your feet and be able to improvise.”
Be proud of your programs, your people and your results. Be ready to talk about them in a clear and confident way and people will listen!
Tell us what your organization does- and give us a tease, a story to make us want to know more. Post it below, tweet us @reach_3k, or share it on our Facebook page
We’re happy to help you get your message across!
Unique Foundation Acharai Fund awards $50,000 to Carmei Ha’Ir!
Recently, our client Carmei Ha’Ir- a Jerusalem charity caring for the needy with dignity- was awarded $50,000 from the Acharai Fund as a result of an application we submitted.
The Acharai Fund has a unique and wonderfully intimate way of reaching its philanthropic goals. In their words:
Founded in 2011 by 35 families in suburban Philadelphia, the Acharai Fund is a multi-generational giving circle which inspires families to engage together in meaningful Jewish philanthropy. … Families are invited to join Acharai with an annual contribution of $5,000 each. One of the key facets of the Acharai Fund is the involvement of the “next generation.” … An annual optional trip to Israel allows Acharai families to experience first-hand the programs and people we support…We are dedicated to teaching and modeling Jewish philanthropy to our children.
We heard of the Fund through a friend and felt that client Carmei Ha’Ir fit perfectly in with its goals. Immediately after submitting the initial proposal, we received a personal email saying that the application had been received and that we would be notified as to the first round decisions.
During this process I went on maternity leave. When were informed that Carmei was one of 18 organizations out of 71 applicants to go on to the second round, Carmei enlisted the help of Israelgrants.com to complete the second stage application. This came at a time when Carmei would begin taking over the feeding of an additional 1,200 needy people whose care was uncertain due to the issues facing the Hazon Yeshaya organization.
To our delight, Carmei was informed that they were one of two finalists. The final stage was submission of a video of Carmei’s work to be shown and voted on at the Acharai annual meeting in September. For this, Carmei added to a film we had produced for them earlier in the year to reflect all of their programs. We are so very thrilled that the Achari Fund recognized the incredible work of Carmei Ha’Ir and proud of the collaboration we achieved to get there!
The $50,000 will be well used to provide dignified hot meals for Jerusalem’s needy elderly, families, Holocaust Survivors & children in Carmei Ha’Ir’s unique style- where no one is shamed and all are cared for.
From the Field: The Current Reality of Fundraising in the United States
BY Danielle K Berkowitz
Upon returning to the US after five years living and working in Israel, I am shocked and dismayed by the state of affairs within the Jewish community. We all know that the economic situation here has hit the community hard. Its effects are both far reaching and frighteningly close to home.
As a fundraiser in the Jewish communal world for almost 15 years I have never previously encountered the challenges that now plague the non-profit world. Every phone call I make, every community I approach, the response is always the same “Now is not a good time. We are struggling to support our school and synagogue.” Across the board I find that while people believe strongly in the organizations they have always supported in the past, they are struggling to keep their children in Jewish schools, participating in the scholarship programs of their schools to keep their friends and neighbors children in school, and participating in their community assistance programs.
Therefore when a non-profit organization from Israel comes knocking on the door of the very same family which gave substantially in the past – the response is an unfortunate and reluctant “I’m sorry.”
So what are we to do? Families still need to be fed, seniors still need to be cared for, children still need to be educated, the disabled still need their therapies, and so forth.
We continue. We keep doing as we have but in a smarter, more sensitive, way. We must be innovative and experimental. We must still educate and engage past and present donors. We must reach out to potential donors. But do so in a manner respectful of their current realities. The American Jewish community has a long and proud history of giving. While the purse strings have been tightened substantially, it does not mean that they will be this way forever. We must use this time to both keep and create relationships with the donor base, to be present so that when ready and able, the American Jewish community will give.
To keep relevant, nonprofits would do well to keep the following in mind.
Barrages of mail and pamphlets are a waste of resources. They are most often just thrown in the trash and people get annoyed. Then they feel guilty for being annoyed. Keep on their radar screen, but do it subtly. Make sure your Internet presence is updated and user friendly. Send out e-newsletters four times a year. Hint at opportunities for involvement, and at the same time be ready for action.
In today’s world there is no excuse for a website that is too wordy, difficult to navigate, or poorly presented. While cost may be a factor, there are many wonderful prefab templates – it takes time to upload the information yourself, but it is worth it. It is very embarrassing once you are able to get people excited about your cause and once they go to your site loose interest in the organization because you have failed to create a space for them to connect with you. They cannot all fly to Israel to see and touch what you do, a website helps them connect virtually.
E-news letters serve as a platform of information about your organization and at the same time gently remind the donor/ prospective donor about the importance of your work and the need for funds. Sending it out quarterly means that it is not a large amount of work for you to put together, and it will not frustrate the donor by overloading his or her inbox.
Always be ready to seize opportunities to engage current and prospective donors, but do not hound them. Be attentive to them – are they being stretched too thin, are they unable to host a parlor meeting at this time due to other commitments? If so, gently thank them for their interest in the organization and help them stay connected in a way that is not demanding more of their time or resources until a time they are better able to commit. Keep tabs on them, without asking of them, so when they are ready and willing to give of themselves and their funds, you have a way for them to do so.
It is a hard market right now. But as our work must continue, we to must look for ways to fund it.Read more
Why Content is King in Conferences Too
I was recently privileged to attend a rather large conference (the Israeli Presidential Conference) with many big names and lots of exciting panel topics. The atmosphere was charged, the rooms were full of people I know I wanted to talk to, and I was looking forward to learning much.
One panel in particular had me running up the street in heels to try to be on time. Huge names and brands were on the stage, and the topic was something I definitely wanted to hear. Within 5 minutes, I knew it missed its mark.
Firstly, every chair on the panel was taken by a man. We’ve discussed this issue in these pages before. There are plenty of women qualified to sit on any panel. That was strike one.
Strike two was the lack of representation of the nonprofit sector. I cannot begin to imagine how many of us in the audience work in the nonprofit world, yet our angle was completely left out. The third strike was in the way the topic was presented. The panelists spoke from a technical ‘how we did it’ perspective and not- what this means for you, the audience.
A conference which aims to bring about conversation, change and ideas needs more than big names. Topics need to be discussed in ways that are relevant and available to those they are looking to influence.
When we planned FONSI (Future of Nonprofit Summit Israel Feb 28 2011), a large brand was interested in sponsoring the entire day. Obviously, this was exciting. It meant costs covered and being able to provide free entry for all attendees. As discussions went on, it became clear that this was going to become the XXXX show. And X was interested in big names, and lots of bells and whistles. That’s when we began to get nervous.
Knowing the lack of opportunities for nonprofit professionals to get together, to hear from experts in various fields in ways that are relevant to them, we had a specific and simple agenda. We wanted to present relevant topics from relevant people, in relevant ways. In the end, we did it ourselves and accomplished our goals.
It seems that there is a focus on show over content and we really cant imagine why. Attendees expect to learn at a conference, to walk away knowing or understanding more than they did when they walked in. This is especially true in the nonprofit world where professionals are challenged to not only run fantastic, effective programming, but to fund it, publicize it, market it, budget it etc.
People take the day from work to learn, grow and share with others who can understand their needs, give relevant perspective and help them succeed. Seeing a big name is fun, but not as fun as learning from them how to overcome challenges. Hearing how someone created the latest technology is cool, but not as cool as hearing how that technology can help advance your cause.
Bottom line is, whether a day long conference or a one shot presentation, your audience deserves to hear from people whose content will assist them to learn, understand or incorporate information that will advance their work.
of committing the unforgivable sin of not updating the blog. We know!
It must be said, however that at the least, the reasons are good ones. We are busy working! And conferencing. And growing and of course, learning.
2K has left for the US and will be working from those shores once settled in. In fact, she’s gracing Gracy Mansion will her presence as we speak- er, type. Mayor Bloomberg has an annual BBQ for Jewish nonprofits- and she’s in attendance.
In great news to announce, two of our clients have received funding this month- a $10K grant for an unbelievable multifaith day camp (lots more to come here!) and a $40K grant for Carmei Ha’Ir toward the purchase of their home! More to come on Carmei soon as well.
R3K is also excited to announce that we are working with Midot (see previous post) to plan their conference this December.
Sure to be filled with the best nonprofits, the best in the nonprofit world and the best of those dedicated to supporting the 3rd sector, we are so very honored to be part of planning this event.
As for what we’ve been learning: Well, over the past few months we’ve met with a number of non profits looking to expand their reach and support their programs and we’re excited to report that directors and CEOs are understanding the new reality of fundraising and are excited, if a bit wary to take on the challenge. Moreover, there are so many people doing such amazing things that the pool of professionals to whom nonprofits can turn to support is just outstanding.
Feel free to contact us if you feel ready to consult with someone with expertise in areas you are looking to improve. Odds are we know some great people to hook you up with.Read more
Measuring Your Impact
Today 1K & 3K met with Dubby Arbel at Midot (2K is with new little baby girl K )
What an enjoyable and educational meeting! Once discussions of family, origins, hometowns and offers of Shabbat hospitality were out of the way, we got down to business.
Midot is an NGO founded by some really incredible people looking to help nonprofits do good, better. In other words, be more efficient and have higher impact while ensuring growth.
Using set criteria, Midot allows the org to evaluate itself and then see itself via the evaluations of Midot. Often, just answering the first round of questions is epiphany inducing.
The most telling point Dubby made about the way NGOs are seen by donors (large and small alike) can be seen in the following example.
People were asked to choose which org they would give their money to.
Helps teens at risk stay in school ORG A x ORG B x
Has budget of $3M x x
Runs programs for 1000 kids a yr x x
Percentage of Budget to salaries/overhead 15% 9%
Overwhelmingly, people choose org B simply because the percentage of the budget going to overhead and salaries is less.
But what happens when the next stat is brought in?
Percentage of kids staying in school as result of program ORG A 66% ORG B 35%
Now which would you give to?
Sadly, many still said B! Its the whole “I want my money to go to the kids.”
But– those running the org, choosing the strategies, hiring professionals and creating programs must be well educated and well compensated ( to take the words from Dubby’s mouth). If we are not building the capacity and efficacy of our nonprofits, what are we doing? What future will they have? What will they have to show in 5 years?
With this in mind Midot has set out to assist nonprofits and funders in understanding the qualities and ingredients necessary for NGOs to be effective, make impact and grow- yes grow!
We urge you to learn more about Midot and how they can help your organization to accurately and honestly measure itself and its impact!Read more
Future of Nonprofit Summit- Initial Round Up
WOW what a day! An excellent day with excellent people!
First- the tweets: thanks to chirpstory we have tweets from FONSI all on one page!
Blogs: Already a few attendees and presenters have blogged on what they took from the day:
Drum Cafe really rocked and inspired the house
The keynote panel Trends in Philanthropy came away with some gem comments. Dubby Arbel of Midot proclaimed that “those running complex organizations should be well educated and well compensated.” Much applause there.
Dan Brown of eJewishphilanthropy thanked us for creating the ‘most gender balanced conference I’ve been to in a long time’.
We’ll be adding a summary of our own soon– here is some intial feedback:
Thank you for yesterday’s conference (“summit”). It was well organized and well-presented. The place was great, the Drum Cafe was really great.
It was brilliant! Kol Hakavod. I know what it takes to organize such an event, and only those who have done one can really appreciate the extremely hard work involved and the continuous crisis after crisis to be solved. You and your colleagues pulled off a great event. You all can be very proud of staging such an event and filling up the theatre
You guys put together a great conference. I don’t know what when on behind the scenes (there’s always something happening behind the scenes but from my perspective as an attendee it came off as being well organized and smoothly run. It also afforded me great opportunities to network.
If you were there- feel free to comment! We look forward to extending the conversation with lots of follow up and discussion!Read more
A Day of Innovation and Collaboration in Jaffa
A seen in eJphilanthropy
As we are all aware the past few years have seen a significant shift in donor relations. Gone are the days of knocking on doors and walking away with a check, not to be seen again until the following year.
Donors want more, need more and want to be more to the organizations that act as their agents of good. I am not telling you anything you don’t already know. However, knowing something and knowing what to do about it are two very different things. To help nonprofits cope with this shift, excellent resources have been developed. There are blogs, websites, books, organizations and consultants dedicated to helping nonprofits understand and utilize the tools available to them.
Keeping up with so much information, sorting it, remembering it and utilizing it is a full time job in and of itself; those heading nonprofits just don’t have that kind of time. Dedicated as they are to running and supporting their nonprofits, taking the time to look up and breathe is hard enough – needing to consistently learn about new media, engagement and technology can seem impossible.
Across the United States, conferences such as the Future of Jewish Nonprofit Summit [FOJNP], NextGen: Charity and NTen are providing targeted opportunities for nonprofits to come together and learn. These conferences focus on sharing best practices, cases studies of new technology and great ideas worth sharing are the first of their kind.
They are part of the overall new reality of the melding of the technological, nonprofit, media, marketing and corporate worlds. Here, nonprofits learn branding from top marketers, engagement from social media professionals and opportunities in technology from technologists. People in all sectors are looking to share their expertise in order to “do more good”. We in third sector need to let them teach us.
All around us are examples of those already tuning in to this new reality. A perfect example is The Jewish New Media Fund the joint effort of Schusterman Foundation, the Righteous Persons Foundation and the Jim Joseph Foundation created solely to fund projects using new media to reach the Jewish audience with Jewish content.
It is with the above in mind that Causil and REACH3K came together to produce The Future of Nonprofit Summit: Israel on February 28, 2011. The Third Sector deserves and needs to be inspired by those who are already putting great ideas, strategies and technologies into motion. FONSI is the second conference in a series on the future of nonprofits being produced by Causil. Upcoming events are in Toronto in March, Portland in June and Washington, DC in December.
FONSI is geared to create an atmosphere where nonprofits will learn about trends and opportunities in technology, marketing, corporate philanthropy, the governmental sector, donor engagement, new media and much more. Nonprofits will come together and hear about the tools available to them and meet like minded people with whom they might collaborate.
By shifting to a culture of innovation, collaboration and best practice, the Third Sector can properly utilize its supporters and take its place alongside corporate and government as leaders of change in Israel.
Also at http://ejewishphilanthropy.com/a-day-of-innovation-and-collaboration-in-jaffa/Read more
Welcome to Our New Site!
We hope this will be a place you will visit to learn about tools, trends and ideas in resource development. We will be bringing you posts on topics such as board development, web site tips for nonprofits, distinguishing yourself from other organizations and more.
Our resources page (being built) will lead you to other sites where great people are doing great things for nonprofits. Technology for nonprofits, trends in philanthropy, fundraising seminars, dynamic Jewish content and much more. We list people and organizations we know and trust.
Please feel free to be in touch and let us know what you think.
How can we help you?
Communicate. Engage. Connect.
REACH3K works with you to analyze your organization’s needs and create a strategic fundraising plan to reach your donors wherever they are.
The world is changing at a rapid pace. The successful nonprofit understands the need to follow these changes and moves with them. While change brings challenges- it also creates great opportunities.
Fundraising used to consist of knocking on doors and collecting checks- no longer. Donors want to see the change their money makes, they want to understand the process and be a part of it. With so many causes to choose from, donors will support those that make them feel a part of the solution by engaging and communicating with them.
Today’s tools give non profits the opportunity to do just that! REACH3K will help you use these tools to reach potential supporters wherever they may be.
With fundraising tools such as grantwriting, PR materials, outstanding website content, enewsletters, an active web presence, media placements, donor relations content and more- we help you present programs your donors will want to fund.